FUTURE OF DIGITAL MARKETING IN INDIA ?

FUTURE OF DIGITAL MARKETING IN INDIA ?

Digital marketing is a booming career option today in India. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.

Right from the day of assuming power, Digital India and Make in India have been two big USPs of prime Minister Narendra Modi.

Growth of digital Marketing

Digital Marketing industry is worth $68 billion Also ,according to eMarketer,Last year, advertising via mobile phones and tablets rose 200 percent, to $6 billion. This market is estimated to touch $7.8 billion soon. This rise is leading for high demand for professionals skilled  digital Marketing.

While all other industry are struggling with a grow rate of 5 to 10%, digital media industry is booming high with 40% growth rate. But the mist remarkable point is that this growth rate is not going to be stagnant in the coming years.

Scope of Digital Marketing in India

If you asking from the carrier aspect or from the sales, aspect the answer is yes (we are biased , please check naukri's data or econsultancy data, it will say the same ).Check the ad shows, it is shifting more towards Digital Marketing Ideas. It is not a replaced for TV or Radio, neither it is replaced for print medium. It is a different medium available for marketers.

Future scope of the Digital Marketing Industry

Indian scenario: Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign. Seeing the large number of youth population in India (More than 40% of total population of India, around 460 millions youth is there , in which 333 million are literate)and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media, Thus there will be a Big change in coming future.

Digital Marketing Market scenario

However, before we go ahead with anything else let's have a sneak peek to the market scenario at present.

The world of marketing has seen a great revolution in past few years whether it is advertising, promotion or sales. Even those who were unsure of the potential of digital marketing in the last decade have now dived into this ocean of opportunities offered by the internet.unlike,television marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will only increase in the coming the time.

Internet & Mobile -some Facts and Figures:

As per a recent study although internet penetration in india is yet to cross 16% of the population, however in absolute number this percentage works out to nearly 10 times the population of Australia.

According to a recent report released by IAMAI and IMRB, internet penetration in India has crossed the 200 million mark by October 2013.Beside it is estimated that there will around 243 million internet users in the country by June 2014,leaving behind the US as the world second largest internet base after China.

moreover, India has 110 million mobile internet users of which 25 million are in rural India. Of this 5 million internet users in rural India 70% access the web via mobile phones.